# I'm Timo Rein, co-founder and ex-CEO of Pipedrive. AMA!

**URL:** <https://gorelay.co/t/im-timo-rein-co-founder-and-ex-ceo-of-pipedrive-ama/595>\
**Category:** AMAs\
**Tags:** past-guests, founder-market-fit, fundraising, culture, hiring, sales\
**Created:** [June 23, 2021, 11:02am UTC](https://gorelay.co/t/im-timo-rein-co-founder-and-ex-ceo-of-pipedrive-ama/595 "2021-06-23T11:02:42Z")\
**Posts on this page:** 1\
**Showing post:** 19

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**Author:** ![timorein](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/timorein/32/458_2.png) [@timorein](https://gorelay.co/u/timorein)\
**Post date:** [July 1, 2021, 12:45pm UTC](https://gorelay.co/t/im-timo-rein-co-founder-and-ex-ceo-of-pipedrive-ama/595/19 "2021-07-01T12:45:29Z")

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> [@aditi1002](#):
>
> As Pipedrive had already been a globally-distributed team pre-pandemic, I’d be curious to learn what were the key operating practices at the leadership level that helped you most as everyone transitioned to remote work.

Hey Aditi,

Thank you, it’s a pleasure!

Here’s my recollection of practices we had at place that played an important part:

- Internal comms tool that was used by all to connect to people in other teams and locations.
- Monthly town halls which were broadcasted from one physical location and received in all other locations virtually.
- Goal management tool to check on work progress made. Same with a data analysis tool (and a proper data warehouse) to check on metrics.
- Quarterly extended leadership sessions (in-person), 1-2 days - to be honest, this became very tough to replicate in remote conditions as we had 20+ people in this group.
- Executive team meetings (twice a week), already virtual as our execs sat in different locations.
- 1-1s with team members (once a week in my case with most of my team, i.e. leadership team).

I think our global web of locations helped us as we had had to build all of our key practices to be location agnostic, really. There were a few technical setup changes in some organizations (customer support, for example) but we were able to manage these over a short period of time. Oh yes, an operation of heavy documenting of ongoing and completed work that our teams always did was massively important, too.

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