# 👋🏽 I'm Pulkit, co-founder & CEO of Chameleon. AMA (especially about PLG, UX, user onboarding etc.)

**URL:** <https://gorelay.co/t/im-pulkit-co-founder-ceo-of-chameleon-ama-especially-about-plg-ux-user-onboarding-etc/469>\
**Category:** AMAs\
**Tags:** past-guests, founder-led-sales, working-remotely, product-led-growth, founders-self\
**Created:** [August 25, 2020, 9:58am UTC](https://gorelay.co/t/im-pulkit-co-founder-ceo-of-chameleon-ama-especially-about-plg-ux-user-onboarding-etc/469 "2020-08-25T09:58:04Z")\
**Posts on this page:** 1\
**Showing post:** 23

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**Author:** ![pulkit](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/pulkit/32/354_2.png) [@pulkit](https://gorelay.co/u/pulkit)\
**Post date:** [September 10, 2020, 1:18pm UTC](https://gorelay.co/t/im-pulkit-co-founder-ceo-of-chameleon-ama-especially-about-plg-ux-user-onboarding-etc/469/23 "2020-09-10T13:18:14Z")

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> [@ncameron](#):
>
> how would you determine if a particular product is _not_ a good candidate for PLG?

haha there’s a lot of that kool-aid going around 🙄  
i guess i answered part of this question [here](https://gorelay.co/t/im-pulkit-co-founder-ceo-of-chameleon-ama-especially-about-plg-ux-user-onboarding-etc/469/18)

I’d say you could consider adapting the framing of the question away from is “a particular product” a good/bad candidate for PLG to is “a particular workflow inside the product” a good/bad candidate. Maybe the onboarding does need a CS rep but maybe you can drive more usage through PLG. Or maybe enabling a new feature requires a sales person, but maybe you can drive more invites via PLG.

I would suggest doing a [**friction log audit**](https://www.trychameleon.com/blog/friction-logs) for the most important workflows (that relate to product success) and then identifying the most painful steps. Once you know those then you can determine how best to solve; whether they can be automated/self-serve (i.e. using PLG strategies) or should involve a human-assisted approach.

Does that answer your question satisfactorily @ncameron?

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_[View the full topic](https://gorelay.co/t/im-pulkit-co-founder-ceo-of-chameleon-ama-especially-about-plg-ux-user-onboarding-etc/469)._