# 👋🏽 I'm Pulkit, co-founder & CEO of Chameleon. AMA (especially about PLG, UX, user onboarding etc.)

**URL:** <https://gorelay.co/t/im-pulkit-co-founder-ceo-of-chameleon-ama-especially-about-plg-ux-user-onboarding-etc/469>\
**Category:** AMAs\
**Tags:** past-guests, founder-led-sales, working-remotely, product-led-growth, founders-self\
**Created:** [August 25, 2020, 9:58am UTC](https://gorelay.co/t/im-pulkit-co-founder-ceo-of-chameleon-ama-especially-about-plg-ux-user-onboarding-etc/469 "2020-08-25T09:58:04Z")\
**Posts on this page:** 1\
**Showing post:** 20

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**Author:** ![pulkit](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/pulkit/32/354_2.png) [@pulkit](https://gorelay.co/u/pulkit)\
**Post date:** [September 10, 2020, 12:50pm UTC](https://gorelay.co/t/im-pulkit-co-founder-ceo-of-chameleon-ama-especially-about-plg-ux-user-onboarding-etc/469/20 "2020-09-10T12:50:44Z")

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> [@Krish](#):
>
> what advice do you have for a founder on hiring the first sales person. Until what stage should a founder sell and how does one know that they’re ready to hire a sales team and to let go of the day-to-day operations of running sales.

hey @Krish I’d be interested in your perspective on this question too! How did you do it?

I think a founder can let go of day-to-day operations of running sales once you’ve hired a sales leader (or VP). But from my perspective that happens after you have a small functioning sales team (e.g. 2 AEs and 2 SDRs). My perspective on running a company is to do all the leadership roles before hiring someone to replace you, rather than hiring a leader early and outsourcing the building of a team to them.

I think as you hire sales people, the role of a founder doing sales changes. In the beginning I was doing all the pipeline development, demos, closing etc. Now the pipeline/demand-gen is handled mostly by marketing and our sales team does qualification, demos, closing etc. My role is to be a product expert and offer best practices and build confidence in the buyer that we will solve their problems. I try to join all sales calls where the prospect might benefit from some coaching or wherever there are executives on the call. I also try to establish a one-to-one / direct line of communication (via email) with the budget holder or contract signatory, even while the sales team is running its process.

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