# I'm James Gill, Co-Founder and CEO of GoSquared. AMA! **URL:** \ **Category:** AMAs\ **Tags:** past-guests, customer-centricity, content-marketing, pricing, operating-principles, categories\ **Created:** [May 3, 2020, 9:37pm UTC](https://gorelay.co/t/im-james-gill-co-founder-and-ceo-of-gosquared-ama/358 "2020-05-03T21:37:16Z")\ **Posts on this page:** 1\ **Showing post:** 22
**Author:** ![jamesgill](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/jamesgill/32/104_2.png) [@jamesgill](https://gorelay.co/u/jamesgill)\ **Post date:** [May 7, 2020, 6:18pm UTC](https://gorelay.co/t/im-james-gill-co-founder-and-ceo-of-gosquared-ama/358/22 "2020-05-07T18:18:27Z")
> [@ncameron](#): > > Hey James, a fellow London bootstrapper here. Have you considered or felt pressured to move over to silicon valley or establish a permanent North American presence? What keeps you anchored in London? Any geography based tips for London startup with a global customer base? Hi Neil! I love this question! To move to SF or not? I have asked myself the question too many times to count. I’ve been to SF many times, and I always feel inspired by the place – to be around the giants, and the companies we all look up to. It’s always refreshing to see, at the end of the day, these great businesses are made up of people, just like the people in London. They’re all humans, they’re not some mythical creature. A few factors for us as to why we’re in London: - We love London, it’s always been my home. - I don’t currently want to live in SF – I much prefer London as a place to be(!) - The costs of being in SF for office space, living, and hiring are astronomically higher. - Our reduced dependence on investment means we don’t feel we’d take maximum value of the ecosystem there. - Everyone’s currently locked in their homes behind a Zoom video call. It’s never mattered less where you are in the world. - I believe the future of work doesn’t give a damn about geography. Hope this helps! And v keen to expand further if you like! James --- _[View the full topic](https://gorelay.co/t/im-james-gill-co-founder-and-ceo-of-gosquared-ama/358)._