# I'm Hubert Palan, Co-founder and CEO of Productboard. AMA! 👋 **URL:** \ **Category:** AMAs\ **Tags:** past-guests, customer-centricity, fundraising, pmf, founders-self, product\ **Created:** [August 31, 2021, 7:33pm UTC](https://gorelay.co/t/im-hubert-palan-co-founder-and-ceo-of-productboard-ama/621 "2021-08-31T19:33:33Z")\ **Posts on this page:** 1\ **Showing post:** 20
**Author:** ![hubert](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/hubert/32/484_2.png) [@hubert](https://gorelay.co/u/hubert)\ **Post date:** [September 9, 2021, 7:54pm UTC](https://gorelay.co/t/im-hubert-palan-co-founder-and-ceo-of-productboard-ama/621/20 "2021-09-09T19:54:35Z")
> [@navydish](#): > > Would love to hear your views around balancing natural product-led adoption in teams vs. a top-down traditional sales and how Productboard manages it across the customer lifecycle (acquisition, adoption, retention). Hi Divyansh, check out my earlier response [here](https://gorelay.co/t/im-hubert-palan-co-founder-and-ceo-of-productboard-ama/621/18). but to add - in our case we were able to build a singular platform that supports the needs of small and large organizations (and obviously we keep advancing the product experience). We have self-service, light-touch, and heavy sales touch based on what buying experience is right for the customer and similarly, we have low touch self-service customers success resources as well as an enterprise customer success team to help our large customers. We started bottoms up, then layerd on top a light-touch sales motion and then layered on top a heavier touch sales motion, similar with CS. It was a deliberate process and we let the market pull us up. (but we know we would go upmarket and were intentionally building the foundation for it). --- _[View the full topic](https://gorelay.co/t/im-hubert-palan-co-founder-and-ceo-of-productboard-ama/621)._