# I'm Hiten Shah, Co-Founder and CEO of FYI. AMA =)

**URL:** <https://gorelay.co/t/im-hiten-shah-co-founder-and-ceo-of-fyi-ama/248>\
**Category:** AMAs\
**Tags:** past-guests, serial-founder, content-marketing, working-remotely, freemium, marketing-spend\
**Created:** [March 16, 2020, 12:21am UTC](https://gorelay.co/t/im-hiten-shah-co-founder-and-ceo-of-fyi-ama/248 "2020-03-16T00:21:38Z")\
**Posts on this page:** 1\
**Showing post:** 24

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**Author:** ![Hiten](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/hiten/32/202_2.png) [@Hiten](https://gorelay.co/u/Hiten)\
**Post date:** [March 19, 2020, 5:26pm UTC](https://gorelay.co/t/im-hiten-shah-co-founder-and-ceo-of-fyi-ama/248/24 "2020-03-19T17:26:44Z")

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> [@aparna](#):
>
> - Is it realistic to aim to bootstrap a b2b Saas start up to a $1 million + in revenue? Does this end up taking longer and entail too many trade offs wrt the product features and market expansion?
> - For an early stage b2b saas start up, what is the ideal digital marketing channel to consider?

1. It’s totally possible. Depends on the market you go after and what will be required for you to be successful in it to reach $1 million in revenue. The choices you make for getting to that revenue don’t need to be harmful to your future prospects. That’s a myth. The key is being able to be deliberate about the choices you make with your end goal in mind.

2. The question about channels requires understanding your audience and meeting them where they are at. [Here’s a presentation](https://www.slideshare.net/hiten1/intelligent-growth-finding-testing-your-marketing-channels/) I have done on the topic.

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