# I'm David Okuniev co-founder and creator of Typeform & VideoAsk **URL:** \ **Category:** AMAs\ **Tags:** past-guests, crowded-markets, culture, design, pivots, founders-self\ **Created:** [January 30, 2021, 10:01am UTC](https://gorelay.co/t/im-david-okuniev-co-founder-and-creator-of-typeform-videoask/528 "2021-01-30T10:01:07Z")\ **Posts on this page:** 1\ **Showing post:** 28
**Author:** ![dokuniev](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/dokuniev/32/402_2.png) [@dokuniev](https://gorelay.co/u/dokuniev)\ **Post date:** [February 4, 2021, 1:39pm UTC](https://gorelay.co/t/im-david-okuniev-co-founder-and-creator-of-typeform-videoask/528/28 "2021-02-04T13:39:09Z")
> [@Deepika](#): > > We are a bootstrapped early-stage organisation, and we are in the phase of pivoting our offering to be relevant to post covid consumer behaviour. The question was what are the key evaluation points from business/finance/market/customer standpoints that we should not be missing out while we are making decisions on pivoting? > > Looking forward to your views… @Deepika I guess I’d say… - Make sure you have a clear vision of what you want to pivot to and beyond + make sure you have enough runway to get there as you may lose some customers during the pivot (if its radical). - Go out again to customers and battle test the new vision. Make sure the product changes are something that people will truly need, not just want. - Roll out these changes gradually, descope as much as possible so you can course correct as you get feedback without losing too much time. - And finally make sure your new model can also work in a post covid world that may eventually rectify back to a pre-covid one. i.e Be careful with riding the covid wave Hope this helps. --- _[View the full topic](https://gorelay.co/t/im-david-okuniev-co-founder-and-creator-of-typeform-videoask/528)._