# I'm David Hart, Co-Founder and COO of ScreenCloud and other tech businesses, AMA! **URL:** \ **Category:** AMAs\ **Tags:** past-guests, co-founders, fundraising, services, customer-acquisition, metrics\ **Created:** [March 5, 2020, 8:25am UTC](https://gorelay.co/t/im-david-hart-co-founder-and-coo-of-screencloud-and-other-tech-businesses-ama/225 "2020-03-05T08:25:07Z")\ **Posts on this page:** 1\ **Showing post:** 22
**Author:** ![davidhart](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/davidhart/32/98_2.png) [@davidhart](https://gorelay.co/u/davidhart)\ **Post date:** [March 12, 2020, 6:25pm UTC](https://gorelay.co/t/im-david-hart-co-founder-and-coo-of-screencloud-and-other-tech-businesses-ama/225/22 "2020-03-12T18:25:21Z")
> [@pranay01](#): > > Hey David > > Thanks for doing this AMA. > > We are building [SigNoz](https://signoz.io) - a tool which helps engineering teams to respond to issues before their customers find it , and thus help businesses get more efficient. Rather than getting calls from customers about issues in your software and getting engineering teams to respond to it - we generate alerts by monitoring the systems continuously and help communicate issues and responses across product, business and customer support team. We are early stage with few trials going on with customers in India (we are based out of Bangalore, India). I have the following questions for you: > > 1. How do I reach out to customers in US & Europe? What channels are effective for reaching out to VP Engineering/ Product Manager persona? Ours is a global product and I want to gauge the response on our product from US/EU market fast - and not just be stuck in the local minima based on feedback from local market > 2. How does one think about funding the business? When is a good time to start looking for external funding for a product like ours? (For context, We are completely product focused currently - and have not raised any external money. But this slows down our speed - as we are just founders and few interns in the team currently. We have so many ideas to try in the product and for distribution) > > Regards > Pranay Hi Pranay These are, I guess, the million dollar questions! 1. In the early days I would say it’s about creating good, believable content. When we started, we didn’t write a piece about ScreenCloud and how great we were, we filmed a video explaining how to get your Tweets onto a screen using a Google Chromecast. And then we did the same thing but using an Amazon Fire TV stick. So really try and be where your customers are and write about the real problems you are solving. We also used Adwords and are on review sites such as G2 and Capterra. Unfortunately, it’s a question of plugging away and being consistent. Down the line you can start doing outbound, but that is expensive and you need to have a mature product and a very clear idea of who you are targeting. 2. You need to decide if you think funding will make the difference between getting you to where you need to be or not. For us, we knew we wanted to move fast, we knew what we had to do and we didn’t want to boot-strap it and take longer to get things going. We also wanted to know quickly if it _wasn’t_ going to work so we could move on. So for us investment was the right thing, but it doesn’t have to be for everyone. There are plenty of companies who never took any investment and succeeded. If you do want to go down that route, I would start as soon as you are confident that you have something that could be successful but feel you are being held back too much because of funds. Make sure you don’t give away too much in equity and ideally look for enough money to take you to your next milestone. Good luck! --- _[View the full topic](https://gorelay.co/t/im-david-hart-co-founder-and-coo-of-screencloud-and-other-tech-businesses-ama/225)._