# I'm Ching Goh, co founder and CEO of Piktochart and Piktostory. AMA! 🙋🏻‍♀️

**URL:** <https://gorelay.co/t/im-ching-goh-co-founder-and-ceo-of-piktochart-and-piktostory-ama/533>\
**Category:** AMAs\
**Tags:** past-guests, bootstrapping, culture, hiring, employee-onboarding\
**Created:** [February 10, 2021, 6:17am UTC](https://gorelay.co/t/im-ching-goh-co-founder-and-ceo-of-piktochart-and-piktostory-ama/533 "2021-02-10T06:17:40Z")\
**Posts on this page:** 1\
**Showing post:** 13

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**Author:** ![cathching](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/cathching/32/392_2.png) [@cathching](https://gorelay.co/u/cathching)\
**Post date:** [February 25, 2021, 8:29am UTC](https://gorelay.co/t/im-ching-goh-co-founder-and-ceo-of-piktochart-and-piktostory-ama/533/13 "2021-02-25T08:29:14Z")

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> [@rajaraman](#):
>
> in what ways have you had success in embedding that experimental approach to work, into Piktochart’s OKRs?

Hi @rajaraman,

That’s a really good question! I’ll be plain honest that we still have room for improvement on our OKRs.

I can however give you an example of how OKRs embody the experimental approach that gets results. The key is to craft OKRs that are entirely focused on the _outcome_, not the output.

We recently worked on [Piktostory.com](https://www.piktostory.com), and the main OKRs were:

- Increasing activation rate to xx%
- Acquiring xx,000 users who are in the target group

As compared to an output focused OKRs, such as:

- Build features on the roadmap (payment, email system, admin dashboard, Helpscout, editor foundation, and core repurposing needs) by eoQ1 and launch Piktostory by X date

By giving a business metric that the team can focus on, they have tonnes of incentives to thoughtfully experiment and try to hit the numbers.

Hope that answers!

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