# I'm Bridget Harris, Co-founder of YouCanBook.me - Bootstrapping SaaS with a remote team. AMA!

**URL:** https://gorelay.co/t/im-bridget-harris-co-founder-of-youcanbook-me-bootstrapping-saas-with-a-remote-team-ama/380
**Category:** AMAs
**Tags:** bootstrapping, crowded-markets, culture, hiring, product-roadmaps, past-guests
**Created:** [May 24, 2020, 1:05pm UTC](https://gorelay.co/t/im-bridget-harris-co-founder-of-youcanbook-me-bootstrapping-saas-with-a-remote-team-ama/380 "2020-05-24T13:05:07Z")
**Posts on this page:** 1
**Showing post:** 18

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### Author: ![bridget](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/bridget/32/311_2.png) [@bridget](https://gorelay.co/u/bridget)
#### Post date: [May 28, 2020, 4:31pm UTC](https://gorelay.co/t/im-bridget-harris-co-founder-of-youcanbook-me-bootstrapping-saas-with-a-remote-team-ama/380/18 "2020-05-28T16:31:34Z")

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> [@Vengat](#):
>
> Hi Bridget,
> 
> Thanks for doing this!
> 
> Loved your BoS talk! Wonderful take on how to build a culture.
> 
> A couple of questions:
> 
> 1. Given that you operate in fairly competitive space with several free products and also a dominant competitor in Calendly, how did you go about deliberately positioning the company/ product in the mind of your users as a differentiated product compared to competition.
> 2. As a bootstrapped company what were your marketing channels (apart from the free version). Content - which most self serve/ bottoms up saas companies seem to invest in - does not look like it is a big focus for YCBM. Is that accurate and deliberate ?

Hi Vengat!

Yes online scheduling is full of great tools, including Calendly, but there are many others - some who serve a particular type of scheduling and so are in a specialist category. At YCBM we have a great offer for companies who need to use multiple calendars for their teams - we have positioned quite a bit of our marketing and content to focus on that [(see here for an example)](https://youcanbook.me/scheduling-for-teams/)

The second part of your question is actually related - because we’ve been around a long time we actually have historically many thousands of active users and customers, who keep using us for their bookings- which helps push the natural viral growth loop we can rely on over and above tradition content marketing. We also have many schools and universities in America who use us which allows us to grow naturally through word of mouth.

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_[View the full topic](https://gorelay.co/t/im-bridget-harris-co-founder-of-youcanbook-me-bootstrapping-saas-with-a-remote-team-ama/380)._