# I'm Aye Moah, CEO and Co-founder of Boomerang. AMA about building a profitable, bootstrapped category-creating company

**URL:** <https://gorelay.co/t/im-aye-moah-ceo-and-co-founder-of-boomerang-ama-about-building-a-profitable-bootstrapped-category-creating-company/710>\
**Category:** AMAs\
**Tags:** bootstrapping, co-founders, product-led-growth, operating-principles, founders-self\
**Created:** [March 16, 2022, 10:15pm UTC](https://gorelay.co/t/im-aye-moah-ceo-and-co-founder-of-boomerang-ama-about-building-a-profitable-bootstrapped-category-creating-company/710 "2022-03-16T22:15:17Z")\
**Posts on this page:** 1\
**Showing post:** 21

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**Author:** ![ayemoah](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/ayemoah/32/558_2.png) [@ayemoah](https://gorelay.co/u/ayemoah)\
**Post date:** [March 31, 2022, 6:31pm UTC](https://gorelay.co/t/im-aye-moah-ceo-and-co-founder-of-boomerang-ama-about-building-a-profitable-bootstrapped-category-creating-company/710/21 "2022-03-31T18:31:47Z")

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> [@rajaraman](#):
>
> It’ll be helpful to hear your thoughts on how differently have you scaled up the Boomerang team and the culture since that decision in 2018.

I’ve only been CEO for a few months, so we’re just starting to ramp that up. There are a few big differences in the company’s position now compared to 2018. We now have a viral product in an established B2B category with with strong IP protection this time around.

So we’re investing much more heavily on marketing, customer success, sales, operations, and all the other things that build scale instead of just building technology. I have a big vision to make it efficient and respectful for anyone to meet with anyone, regardless of technology, and we’re going to be bringing that vision to life instead of just building new products constantly.

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