# I’m Rich Waldron, Founder and CEO of Tray.io. AMA!

**URL:** <https://gorelay.co/t/i-m-rich-waldron-founder-and-ceo-of-tray-io-ama/687>\
**Category:** AMAs\
**Tags:** past-guests, operating-principles, founders-self, product, mid-market, expansion\
**Created:** [February 1, 2022, 1:08pm UTC](https://gorelay.co/t/i-m-rich-waldron-founder-and-ceo-of-tray-io-ama/687 "2022-02-01T13:08:01Z")\
**Posts on this page:** 1\
**Showing post:** 20

<div class="post-metadata">

**Author:** ![richwaldron](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/richwaldron/32/529_2.png) [@richwaldron](https://gorelay.co/u/richwaldron)\
**Post date:** [February 24, 2022, 5:24pm UTC](https://gorelay.co/t/i-m-rich-waldron-founder-and-ceo-of-tray-io-ama/687/20 "2022-02-24T17:24:51Z")

</div>

> [@Deepika](#):
>
> Hello Rich,
> 
> Glad to connect with you here…!
> 
> As patience is critical. Paying for patience adds up a lot to bootstrapped organizations. How should any business see this patience? What should be the primary focus in a venture during the phase of patience?
> 
> On scale mindset - How challenging is scaling in aspects of multiple products in parallel while target customers are different? When both are in the stage of tractions and being a bootstrapped organization.

Hi Deepika,

Well I think that patience is an individual thing and ultimately is determined by how long you can be patient for. If it’s clear to the business what the expectation is, and the measurement of success in this timeframe then it’ll be well setup for a healthy culture - misalignment here leads to trouble.

From a scale perspective I would assume (and hope) that the multiple product lines are aligned by vision and therefore the narrative that is being developed (which can take time) is supported by the strategy.

---

_[View the full topic](https://gorelay.co/t/i-m-rich-waldron-founder-and-ceo-of-tray-io-ama/687)._