# I’m Rich Waldron, Founder and CEO of Tray.io. AMA!

**URL:** <https://gorelay.co/t/i-m-rich-waldron-founder-and-ceo-of-tray-io-ama/687>\
**Category:** AMAs\
**Tags:** past-guests, operating-principles, founders-self, product, mid-market, expansion\
**Created:** [February 1, 2022, 1:08pm UTC](https://gorelay.co/t/i-m-rich-waldron-founder-and-ceo-of-tray-io-ama/687 "2022-02-01T13:08:01Z")\
**Posts on this page:** 1\
**Showing post:** 18

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**Author:** ![richwaldron](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/richwaldron/32/529_2.png) [@richwaldron](https://gorelay.co/u/richwaldron)\
**Post date:** [February 24, 2022, 5:17pm UTC](https://gorelay.co/t/i-m-rich-waldron-founder-and-ceo-of-tray-io-ama/687/18 "2022-02-24T17:17:18Z")

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> [@raviramani](#):
>
> Hi Rich,
> 
> Thanks so much for doing this AMA with us. Its great to hear your story and your amazing success!
> 
> I love your statement of building from the gut. We, Kriyadocs, are a document workflow platform for book and journal publishers. We certainly believe in our mission and have succeeded in convincing our wonderful customers to adopt our perspective. My question is related to scale and investors. How did you back yourself to scale up in the early days and what are some of the strategies/techniques you used to get to the early majority? At what point did you connect with investors and how did the investor search process help in your scaling effort?
> 
> Thanks and best wishes for your continued success.  
> Best regards  
> Ravi

Hi Ravi,

I hope I’ve interpreted this question correctly, but I’ve read it as the approach to ‘scaling’ with the business as a founder, and how looking for/working with investors supported that.

I’ll caveat this with the words that many smarter folk have said before me, ultimately imposter syndrome is very real and realising that everyone faces this challenge in many walks of life is a great reflection point.

Speaking to this personally I believe it’s important to be very open to being wrong, and being able to adapt and learn from those with differing levels of experience. Ultimately I think capability to scale is directly tied to openness to be taught. The best investors look for this in the founders they back and it’s a case of finding that fit in the process.

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