# I’m Rich Waldron, Founder and CEO of Tray.io. AMA! **URL:** \ **Category:** AMAs\ **Tags:** past-guests, operating-principles, founders-self, product, mid-market, expansion\ **Created:** [February 1, 2022, 1:08pm UTC](https://gorelay.co/t/i-m-rich-waldron-founder-and-ceo-of-tray-io-ama/687 "2022-02-01T13:08:01Z")\ **Posts on this page:** 1\ **Showing post:** 15
**Author:** ![richwaldron](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/richwaldron/32/529_2.png) [@richwaldron](https://gorelay.co/u/richwaldron)\ **Post date:** [February 24, 2022, 5:02pm UTC](https://gorelay.co/t/i-m-rich-waldron-founder-and-ceo-of-tray-io-ama/687/15 "2022-02-24T17:02:16Z")
> [@ncameron](#): > > Hey Rich, > > Thanks for doing this AMA. How would advise a Series A stage, London based b2b SaaS company think about US expansion in 2022? > > I feel like 3 years ago a presence in SF would be table stakes. In post-pandemic 2022 that idea seems like a relic! > > I think our biggest market will be the US and probably tech companies in the US. We’ve got another 12 - 18 months until Series A, but I do wonder what scaling up our US presence might look like when the time comes. Hi Neil, I would think about this based on where the majority of your audience is today (and where it is growing the fastest), in my own experience it was vital that we built a GTM in the US (and HQ’d there) given the penetration of our customer base. Over time this expands into new territories and that in turn requires a playbook for building out those channels, but in the near term I would be focused on where we expect to acquire the majority of our customers and build around that. --- _[View the full topic](https://gorelay.co/t/i-m-rich-waldron-founder-and-ceo-of-tray-io-ama/687)._