# I’m Bob Moore. I’m the CEO and Co-founder at Crossbeam, and a serial SaaS founder, AMA!

**URL:** <https://gorelay.co/t/i-m-bob-moore-i-m-the-ceo-and-co-founder-at-crossbeam-and-a-serial-saas-founder-ama/151>\
**Category:** AMAs\
**Tags:** past-guests, partnerships, pmf, product-led-growth, founders-self\
**Created:** [February 11, 2020, 3:19pm UTC](https://gorelay.co/t/i-m-bob-moore-i-m-the-ceo-and-co-founder-at-crossbeam-and-a-serial-saas-founder-ama/151 "2020-02-11T15:19:55Z")\
**Posts on this page:** 1\
**Showing post:** 24

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**Author:** ![BobMoore](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/bobmoore/32/143_2.png) [@BobMoore](https://gorelay.co/u/BobMoore)\
**Post date:** [February 20, 2020, 6:13pm UTC](https://gorelay.co/t/i-m-bob-moore-i-m-the-ceo-and-co-founder-at-crossbeam-and-a-serial-saas-founder-ama/151/24 "2020-02-20T18:13:52Z")

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> [@rahulpat](#):
>
> Hey Bob,
> 
> Thanks for doing this.
> 
> I’ve read that entering a competitive market has negative 2nd order effects - eroding pricing power and lengthened sales cycles. Looking back now as a FTF, would you enter a crowded market or would you create a new category?
> 
> p.s: was an avid user of RJ Metrics at Le Tote, loved the product but didn’t quite enjoy the load on our database when the queries ran 🙂

Thanks for the question and for the RJMetrics nostalgia!

I think your question is actually offering a false choice. There are many dimensions on which a company might be considered a good idea or a bad one, but I don’t think entering into a market with existing players – even a lot of them – should be a wholesale disqualifier. Nor should category creation be viewed as a golden ticket or something to avoid.

When deciding which business to pursue next (in this most recent wave when I chose Crossbeam), my framework was more about:

- Founder-market fit: Am I uniquely suited to creating success in this business and laying out a vision that will be differentiated and succeed?
- Total upside potential: is the TAM large? what are the break points (“kinks in the growth line” that you can foresee) and are they addressable or preventable?
- Is there a good answer to the “why now?” question?
- The fun factor: Am I fascinated enough by the problem set to fully live in it for years to come? Can I trigger that passion in other people when I talk with them about the idea?

The fact that Crossbeam was a category-creation play and RJMetrics was a crowded market play were not in the top 5 inputs.

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_[View the full topic](https://gorelay.co/t/i-m-bob-moore-i-m-the-ceo-and-co-founder-at-crossbeam-and-a-serial-saas-founder-ama/151)._