# 4x founder, 3 exits — currently building Podia, an OG in the creator economy since 2014, AMA! **URL:** \ **Category:** AMAs\ **Tags:** past-guests, bootstrapping, fundraising, pricing, solo-founder, b2c\ **Created:** [January 20, 2022, 12:34pm UTC](https://gorelay.co/t/4x-founder-3-exits-currently-building-podia-an-og-in-the-creator-economy-since-2014-ama/682 "2022-01-20T12:34:11Z")\ **Posts on this page:** 1\ **Showing post:** 15
**Author:** ![spencerfry](https://sea2.discourse-cdn.com/flex020/user_avatar/gorelay.co/spencerfry/32/524_2.png) [@spencerfry](https://gorelay.co/u/spencerfry)\ **Post date:** [January 27, 2022, 3:33pm UTC](https://gorelay.co/t/4x-founder-3-exits-currently-building-podia-an-og-in-the-creator-economy-since-2014-ama/682/15 "2022-01-27T15:33:13Z")
> Podia’s alternative page SEO strategy is legendary. Thank you! 😄 > What SEO strategies have been most effective for your companies? Alternative pages by far as you mentioned above. > For alternative pages, how do you manage competitors complaining about what is listed on their page? We’ve never heard any complaints from competitors. We make sure to keep our [podia alternative](https://www.podia.com/podia-alternatives) pages informationally accurate. We never lie. > What is your Google Ad strategy? Ie - target competitor keywords with link to your alternative page on them? That’s not our entire strategy, but we do some competitor targeting as warranted. We use a third party agency to handle our Google Ad strategy, though. We just give them benchmarks, budget, and creative and they do the rest. > Any additional SEO strategies like alternative pages that are big wins for your companies? Alternative pages are 💯 but having an SEO-driven blog is equally as important. To make that work, though, you need to have really talented writers who can write interesting articles that tie back to keywords. --- _[View the full topic](https://gorelay.co/t/4x-founder-3-exits-currently-building-podia-an-og-in-the-creator-economy-since-2014-ama/682)._