# Heuristics and Hunches **URL:** https://gorelay.co/c/hnh/21.md [Latest](https://gorelay.co/latest.md) · [Categories](https://gorelay.co/categories.md) · [Tags](https://gorelay.co/tags.md) --- ## [About the Heuristics and Hunches category](https://gorelay.co/t/about-the-heuristics-and-hunches-category/538)
**Author:** [@astha](https://gorelay.co/u/astha)\ **Replies:** 0
Heuristics and Hunches is a quiet place to probe, explore, and deeply understand some mind/industry-expanding beliefs and perspectives that different SaaS founders have come to attain. To trace their origins and discuss… --- ## [AI-Native PMF: Building an AI-Native CRM, Designing Human-in-The-Loop Workflows, and How "Customers Vote with Their Wallets" on Pricing Models with folk's Simo Lemhandez](https://gorelay.co/t/ai-native-pmf-building-an-ai-native-crm-designing-human-in-the-loop-workflows-and-how-customers-vote-with-their-wallets-on-pricing-models-with-folks-simo-lemhandez/1005)
**Author:** [@Simo](https://gorelay.co/u/Simo)\ **Replies:** 0\ **Last updated:** [April 12, 2025, 5:50am UTC](https://gorelay.co/t/ai-native-pmf-building-an-ai-native-crm-designing-human-in-the-loop-workflows-and-how-customers-vote-with-their-wallets-on-pricing-models-with-folks-simo-lemhandez/1005 "2025-04-12T05:50:36Z")
Editor’s note: In the following exchange, folk’s co-founder and CEO, Simo Lemhandez, shares (much in his own words) the amazing journey of building folk as a AI-native CRM, designing critical and non-critical workflows… --- ## [AI-Native PMF: Question Base — AI's “Very Real” Cold Start Problem, Managing High-Stakes Hallucinations, and Balancing Adoption and Costs with a Freemium Strategy](https://gorelay.co/t/ai-native-pmf-question-base-ais-very-real-cold-start-problem-managing-high-stakes-hallucinations-and-balancing-adoption-and-costs-with-a-freemium-strategy/993)
**Author:** [@Yana](https://gorelay.co/u/Yana)\ **Replies:** 0\ **Last updated:** [February 7, 2025, 5:39pm UTC](https://gorelay.co/t/ai-native-pmf-question-base-ais-very-real-cold-start-problem-managing-high-stakes-hallucinations-and-balancing-adoption-and-costs-with-a-freemium-strategy/993 "2025-02-07T17:39:38Z")
Editor’s note: This new Relay by Chargebee series features field notes from AI-native SaaS founders as they tinker, build, and monetize their paths towards a new kind of product-market fit playbook. Stay tuned. — What… --- ## [AI-Native PMF: Differentiating Against Generic AI Tools, Lessons on Value and Margins from Three Pricing Model Evolutions, and Strong Hunches on AI-Native Building with Sudowrite’s Amit Gupta](https://gorelay.co/t/ai-native-pmf-differentiating-against-generic-ai-tools-lessons-on-value-and-margins-from-three-pricing-model-evolutions-and-strong-hunches-on-ai-native-building-with-sudowrite-s-amit-gupta/1003)
**Author:** [@amit](https://gorelay.co/u/amit)\ **Replies:** 0\ **Last updated:** [April 7, 2025, 8:16am UTC](https://gorelay.co/t/ai-native-pmf-differentiating-against-generic-ai-tools-lessons-on-value-and-margins-from-three-pricing-model-evolutions-and-strong-hunches-on-ai-native-building-with-sudowrite-s-amit-gupta/1003 "2025-04-07T08:16:03Z")
Editor’s note: This new Relay by Chargebee series features field notes from AI-native SaaS founders as they tinker, build, and monetize their paths towards a new kind of product-market fit playbook. This #2 post captur… --- ## [AI-Native PMF: "Why 90% of AI Tools Are Built Wrong for Enterprise", Pricing AI for a Buyer Too Comfortable with Seat-Based, and Hot Takes on AI for Sales Teams with Pocus' Alexa Grabell](https://gorelay.co/t/ai-native-pmf-why-90-of-ai-tools-are-built-wrong-for-enterprise-pricing-ai-for-a-buyer-too-comfortable-with-seat-based-and-hot-takes-on-ai-for-sales-teams-with-pocus-alexa-grabell/1012)
**Author:** [@alexagrabell](https://gorelay.co/u/alexagrabell)\ **Replies:** 0\ **Last updated:** [May 20, 2025, 11:42pm UTC](https://gorelay.co/t/ai-native-pmf-why-90-of-ai-tools-are-built-wrong-for-enterprise-pricing-ai-for-a-buyer-too-comfortable-with-seat-based-and-hot-takes-on-ai-for-sales-teams-with-pocus-alexa-grabell/1012 "2025-05-20T23:42:57Z")
Editor’s note: This new Relay by Chargebee series features field notes from AI-native SaaS founders as they tinker, build, and monetize their paths towards a new kind of product-market fit playbook. This post captures … --- ## [Dropping Per-Seat Pricing after 14 Years, Creating a Customer-First Usage-Based Model, and Reckoning with an AI-Catalyzed Innovator’s Dilemma with Help Scout’s Nick Francis](https://gorelay.co/t/dropping-per-seat-pricing-after-14-years-creating-a-customer-first-usage-based-model-and-reckoning-with-an-ai-catalyzed-innovator-s-dilemma-with-help-scout-s-nick-francis/1007)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 0\ **Last updated:** [April 18, 2025, 12:28pm UTC](https://gorelay.co/t/dropping-per-seat-pricing-after-14-years-creating-a-customer-first-usage-based-model-and-reckoning-with-an-ai-catalyzed-innovator-s-dilemma-with-help-scout-s-nick-francis/1007 "2025-04-18T12:28:26Z")
We first hosted Help Scout’s @nickfrancis for an AMA back in 2020. The session was among the earliest contributions that ended up being pivotal to defining and setting our expectations for what open, candid conversatio… --- ## ["I Psyoped Sam Parr" - BTS Notes on Winning Big Logos Early, Building in an Era When "SaaS Has Been Picked Over," and Why Community Is the Growth Channel of the Future with River's Co-Founder, Rae Lambert](https://gorelay.co/t/i-psyoped-sam-parr-bts-notes-on-winning-big-logos-early-building-in-an-era-when-saas-has-been-picked-over-and-why-community-is-the-growth-channel-of-the-future-with-rivers-co-founder-rae-lambert/998)
**Author:** [@Rae](https://gorelay.co/u/Rae)\ **Replies:** 0\ **Last updated:** [March 7, 2025, 10:18am UTC](https://gorelay.co/t/i-psyoped-sam-parr-bts-notes-on-winning-big-logos-early-building-in-an-era-when-saas-has-been-picked-over-and-why-community-is-the-growth-channel-of-the-future-with-rivers-co-founder-rae-lambert/998 "2025-03-07T10:18:31Z")
Editor’s note: In the following exchange, River’s co-founder and CEO, Rae Lambert, shares (much in her own words) the amazing journey of building River, scrappy growth experiments that got them some big logos (and infl… --- ## [“The State of the Market Matters More Than Its Size” and Other Notes From Building for an Always-Under-Pressure ICP with Goldcast’s Co-Founder, Palash Soni](https://gorelay.co/t/the-state-of-the-market-matters-more-than-its-size-and-other-notes-from-building-for-an-always-under-pressure-icp-with-goldcast-s-co-founder-palash-soni/989)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 3\ **Last updated:** [October 7, 2024, 11:50pm UTC](https://gorelay.co/t/the-state-of-the-market-matters-more-than-its-size-and-other-notes-from-building-for-an-always-under-pressure-icp-with-goldcast-s-co-founder-palash-soni/989 "2024-10-07T23:50:21Z")
In the following exchange, Goldcast’s co-founder and CEO, Palash Soni (@palashsoni), chronicles how their deep understanding of (and focus on) the ICP allowed them to endure in a SaaS category that likely experienced t… --- ## [Niching as a Learning Tool, Prioritizing Teams over Users, and Building at The Intersection of Technology and Culture with Flat’s Co-Founder, Seth Purcell](https://gorelay.co/t/niching-as-a-learning-tool-prioritizing-teams-over-users-and-building-at-the-intersection-of-technology-and-culture-with-flat-s-co-founder-seth-purcell/986)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [October 5, 2024, 3:33pm UTC](https://gorelay.co/t/niching-as-a-learning-tool-prioritizing-teams-over-users-and-building-at-the-intersection-of-technology-and-culture-with-flat-s-co-founder-seth-purcell/986 "2024-10-05T15:33:13Z")
In the following exchange, Flat’s co-founder and CEO, Seth Purcell (@seth), raises a big idea around how deeply influential B2B software can be for teams and how rarely that influence gets accounted for as ever more pr… --- ## [“I Don’t Think You Can Have a Great Product Unless It’s Freemium” and Other Notes on Growing in an Established SaaS Category with Loops’ Co-Founder, Chris Frantz](https://gorelay.co/t/i-don-t-think-you-can-have-a-great-product-unless-it-s-freemium-and-other-notes-on-growing-in-an-established-saas-category-with-loops-co-founder-chris-frantz/978)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [May 13, 2024, 12:10pm UTC](https://gorelay.co/t/i-don-t-think-you-can-have-a-great-product-unless-it-s-freemium-and-other-notes-on-growing-in-an-established-saas-category-with-loops-co-founder-chris-frantz/978 "2024-05-13T12:10:33Z")
In the following exchange, Loops’ co-founder and CEO, Chris Frantz (@ChrisFrantz), offers a clear-eyed account of how they’re treading the wavy line of selling to multiple personas in the oldest of SaaS categories with… --- ## [The Power of Intuitive Tech, “Juicing It” as a Usage (and Joy) Driver, and Other Notes on Shaping a Disciplined-Yet-Freeing Product Path with Arcade’s Co-Founder, Caroline Clark](https://gorelay.co/t/the-power-of-intuitive-tech-juicing-it-as-a-usage-and-joy-driver-and-other-notes-on-shaping-a-disciplined-yet-freeing-product-path-with-arcade-s-co-founder-caroline-clark/977)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [April 18, 2024, 7:15pm UTC](https://gorelay.co/t/the-power-of-intuitive-tech-juicing-it-as-a-usage-and-joy-driver-and-other-notes-on-shaping-a-disciplined-yet-freeing-product-path-with-arcade-s-co-founder-caroline-clark/977 "2024-04-18T19:15:26Z")
In the following exchange, Arcade’s co-founder and CEO, Caroline Clark, traces the personal roots of her long-standing belief in what (user-first) technology can enable and outlines how the tenets of gamification help … --- ## [Solving B2B Distribution with Viral, Persona-Focused Work Humor, Navigating Growth Plateaus, and Other Notes on Making Singular Bets with tl;dv’s Co-Founder, Raphael Allstadt](https://gorelay.co/t/solving-b2b-distribution-with-viral-persona-focused-work-humor-navigating-growth-plateaus-and-other-notes-on-making-singular-bets-with-tl-dv-s-co-founder-raphael-allstadt/976)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [April 2, 2024, 2:15pm UTC](https://gorelay.co/t/solving-b2b-distribution-with-viral-persona-focused-work-humor-navigating-growth-plateaus-and-other-notes-on-making-singular-bets-with-tl-dv-s-co-founder-raphael-allstadt/976 "2024-04-02T14:15:35Z")
In the following exchange, tl;dv’s co-founder and CEO, Raphael Allstadt (@raphaelallstadt), tells us all about how they’ve cracked open an inspired, new B2B medium: relatable work humour that thoughtfully captures the … --- ## [“Sharing Our Experiences, Wins, and Lessons is Also Humbling. It Keeps Us Honest,” and Other Notes on Building a Customer-First, Bootstrapped Business with Canny’s Co-Founder, Sarah Hum](https://gorelay.co/t/sharing-our-experiences-wins-and-lessons-is-also-humbling-it-keeps-us-honest-and-other-notes-on-building-a-customer-first-bootstrapped-business-with-canny-s-co-founder-sarah-hum/975)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 0\ **Last updated:** [February 9, 2024, 1:38pm UTC](https://gorelay.co/t/sharing-our-experiences-wins-and-lessons-is-also-humbling-it-keeps-us-honest-and-other-notes-on-building-a-customer-first-bootstrapped-business-with-canny-s-co-founder-sarah-hum/975 "2024-02-09T13:38:09Z")
In the following (Relay Rapid Fire) exchange, Canny’s co-founder and CEO, Sarah Hum (@sarah), offers instructive snapshots of the core elements that inform their deliberate, self-funded journey. — Documenting Canny’s … --- ## [Why the Lean Startup Approach Doesn't Work (as Often), Why PMF Surveys (Alone) Aren’t That Helpful, and Other Notes on Building Opinionated Software with June’s Co-Founder, Enzo Avigo](https://gorelay.co/t/why-the-lean-startup-approach-doesnt-work-as-often-why-pmf-surveys-alone-aren-t-that-helpful-and-other-notes-on-building-opinionated-software-with-june-s-co-founder-enzo-avigo/970)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [January 26, 2024, 6:09pm UTC](https://gorelay.co/t/why-the-lean-startup-approach-doesnt-work-as-often-why-pmf-surveys-alone-aren-t-that-helpful-and-other-notes-on-building-opinionated-software-with-june-s-co-founder-enzo-avigo/970 "2024-01-26T18:09:27Z")
In the following exchange (2024’s first :slight\_smile:), June’s co-founder and CEO, Enzo Avigo (@Ozne), surveys the defining prerequisites for the current, bustling era of B2B software and traces how those essentials h… --- ## [“How Moving Away from Per-User Pricing Helped us 4X our Growth, Why We Were Moving Back, and Why We Won’t (For Now)” with Tability’s Co-Founder, Sten Pittet](https://gorelay.co/t/how-moving-away-from-per-user-pricing-helped-us-4x-our-growth-why-we-were-moving-back-and-why-we-won-t-for-now-with-tability-s-co-founder-sten-pittet/813)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 12\ **Last updated:** [January 11, 2024, 2:40pm UTC](https://gorelay.co/t/how-moving-away-from-per-user-pricing-helped-us-4x-our-growth-why-we-were-moving-back-and-why-we-won-t-for-now-with-tability-s-co-founder-sten-pittet/813 "2024-01-11T14:40:19Z")
What a (calcifying) focus on standard pricing models omits is the fascinating, crisscrossing spectrum of influences that actually shape a startup’s pricing strategy. User/buyer behaviors that a particular model elicit… --- ## [Solving a Truly Universal Problem, Competing with Software Built in The 80s, SMB Notes from Xero, and Other Observations with Tallyfor’s Co-Founders, Peter and Ben Wen](https://gorelay.co/t/solving-a-truly-universal-problem-competing-with-software-built-in-the-80s-smb-notes-from-xero-and-other-observations-with-tallyfor-s-co-founders-peter-and-ben-wen/969)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [December 23, 2023, 8:48pm UTC](https://gorelay.co/t/solving-a-truly-universal-problem-competing-with-software-built-in-the-80s-smb-notes-from-xero-and-other-observations-with-tallyfor-s-co-founders-peter-and-ben-wen/969 "2023-12-23T20:48:16Z")
In the following exchange (2023’s last), Tallyfor’s co-founders, Peter Wen (@peteypete) and Ben Wen (@benwen), evoke a (much-needed) blank-canvas air to starting up a B2B SaaS business with their nerdy, lively, and for… --- ## [“One of Our First Engineers Had Been Working in Tech for 30 Years” and Other Notes on Deliberately Hiring Senior People Early with Recast’s Co-Founder, Michael Kaminsky](https://gorelay.co/t/one-of-our-first-engineers-had-been-working-in-tech-for-30-years-and-other-notes-on-deliberately-hiring-senior-people-early-with-recast-s-co-founder-michael-kaminsky/968)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [December 12, 2023, 6:36am UTC](https://gorelay.co/t/one-of-our-first-engineers-had-been-working-in-tech-for-30-years-and-other-notes-on-deliberately-hiring-senior-people-early-with-recast-s-co-founder-michael-kaminsky/968 "2023-12-12T06:36:33Z")
In the following exchange, Recast’s co-founder and CEO, Michael Kaminsky (@michael\_kaminsky), details why and how they’ve upended an unexamined feature of early-stage hiring, the resulting trade-offs they’ve had to emb… --- ## ["As We Scale, We Operate More Like a Typical (Horizontal) B2B SaaS Business Rather Than a Vertical One” and Other Lessons on Building an Ag-Tech SaaS with Regrow Ag’s Co-Founder, Anastasia Volkova](https://gorelay.co/t/as-we-scale-we-operate-more-like-a-typical-horizontal-b2b-saas-business-rather-than-a-vertical-one-and-other-lessons-on-building-an-ag-tech-saas-with-regrow-ag-s-co-founder-anastasia-volkova/967)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [December 11, 2023, 10:12am UTC](https://gorelay.co/t/as-we-scale-we-operate-more-like-a-typical-horizontal-b2b-saas-business-rather-than-a-vertical-one-and-other-lessons-on-building-an-ag-tech-saas-with-regrow-ag-s-co-founder-anastasia-volkova/967 "2023-12-11T10:12:58Z")
In the following exchange, Regrow AG’s co-founder and CEO, Anastasia Volkova, offers us an insightful window into building enterprise SaaS for a vertical (agriculture) and notes the ways in which it increasingly, unmis… --- ## [Bootstrapping after 8 Years on the VC-Backed Path, Getting to Multi-Million ARR with a Team of 3, and Notes on PLG with Userflow’s Co-Founder, Esben Friis-Jensen](https://gorelay.co/t/bootstrapping-after-8-years-on-the-vc-backed-path-getting-to-multi-million-arr-with-a-team-of-3-and-notes-on-plg-with-userflow-s-co-founder-esben-friis-jensen/966)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 4\ **Last updated:** [November 22, 2023, 3:12pm UTC](https://gorelay.co/t/bootstrapping-after-8-years-on-the-vc-backed-path-getting-to-multi-million-arr-with-a-team-of-3-and-notes-on-plg-with-userflow-s-co-founder-esben-friis-jensen/966 "2023-11-22T15:12:44Z")
In the following exchange, Userflow’s co-founder and CEO, Esben Friis-Jensen (@esben-userflow), stresses how scaling a company with institutional capital can often unerringly distance founders from what they cherish mo… --- ## [How Selling 3K AppSumo Deals Proved Foundational, Not Niching Down, and Other Reflections on Scaling a Bootstrapped SaaS with Paperform’s Co-Founder, Dean McPherson](https://gorelay.co/t/how-selling-3k-appsumo-deals-proved-foundational-not-niching-down-and-other-reflections-on-scaling-a-bootstrapped-saas-with-paperform-s-co-founder-dean-mcpherson/965)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [November 6, 2023, 10:16pm UTC](https://gorelay.co/t/how-selling-3k-appsumo-deals-proved-foundational-not-niching-down-and-other-reflections-on-scaling-a-bootstrapped-saas-with-paperform-s-co-founder-dean-mcpherson/965 "2023-11-06T22:16:52Z")
In the following exchange, Paperform’s co-founder and co-CEO, Dean McPherson (@Dean), justly confronts long-held perceptions surrounding AppSumo buyers and recounts how their own launch turned into a “seed fund” and a … --- ## [How Atlassian Began in a Niche, Laddering to Scale, and Lessons from 2 Decades of Building for Development Teams with Released’s Co-Founder, Jens Schumacher](https://gorelay.co/t/how-atlassian-began-in-a-niche-laddering-to-scale-and-lessons-from-2-decades-of-building-for-development-teams-with-released-s-co-founder-jens-schumacher/963)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [October 25, 2023, 11:05pm UTC](https://gorelay.co/t/how-atlassian-began-in-a-niche-laddering-to-scale-and-lessons-from-2-decades-of-building-for-development-teams-with-released-s-co-founder-jens-schumacher/963 "2023-10-25T23:05:38Z")
In the following exchange, Released’s co-founder, Jens Schumacher (@jensschumacher), draws on his years of leading products such as Jira and Bitbucket to offer a unique framing for understanding niches, dev-first softw… --- ## [The Necessity and (Unceasing) Magic of Doing Thousands of User Onboarding Calls with Vimcal’s Co-Founder, John Li](https://gorelay.co/t/the-necessity-and-unceasing-magic-of-doing-thousands-of-user-onboarding-calls-with-vimcal-s-co-founder-john-li/961)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 0\ **Last updated:** [October 6, 2023, 11:28am UTC](https://gorelay.co/t/the-necessity-and-unceasing-magic-of-doing-thousands-of-user-onboarding-calls-with-vimcal-s-co-founder-john-li/961 "2023-10-06T11:28:25Z")
In the following exchange, Vimcal’s co-founder and CEO, John Li (@John), chronicles how worries of shutting down were swept resolutely away with a product that people were instantly willing to pay for; and how it happe… --- ## [The Trouble with Building too Close to User Love, Why PLG Requires Balancing 4 Different Roadmaps, and Other Earnest Notes from Winding Down a Startup with Kairn’s Co-Founder, Patricia Bernasconi](https://gorelay.co/t/the-trouble-with-building-too-close-to-user-love-why-plg-requires-balancing-4-different-roadmaps-and-other-earnest-notes-from-winding-down-a-startup-with-kairn-s-co-founder-patricia-bernasconi/959)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [October 3, 2023, 9:42am UTC](https://gorelay.co/t/the-trouble-with-building-too-close-to-user-love-why-plg-requires-balancing-4-different-roadmaps-and-other-earnest-notes-from-winding-down-a-startup-with-kairn-s-co-founder-patricia-bernasconi/959 "2023-10-03T09:42:54Z")
In the following exchange, Kairn’s co-founder, Patricia Bernasconi (@Patricia\_Kairn), counters the often implied inevitability of product-market fit in the notion that all one ever needs to do is to build something peo… --- ## [How Early Adopters Don’t Have to be Ideal Customers, Founder-Done Customer Support as a Growth Strategy, and Other Notes on Building with Reasonable Ambition with Missive’s Co-Founder, Philippe-Antoine Lehoux](https://gorelay.co/t/how-early-adopters-don-t-have-to-be-ideal-customers-founder-done-customer-support-as-a-growth-strategy-and-other-notes-on-building-with-reasonable-ambition-with-missive-s-co-founder-philippe-antoine-lehoux/957)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [September 28, 2023, 12:29pm UTC](https://gorelay.co/t/how-early-adopters-don-t-have-to-be-ideal-customers-founder-done-customer-support-as-a-growth-strategy-and-other-notes-on-building-with-reasonable-ambition-with-missive-s-co-founder-philippe-antoine-lehoux/957 "2023-09-28T12:29:23Z")
In the following exchange, Missive’s co-founder and CEO, Philippe-Antoine Lehoux (@plehoux), argues for a timely, earthbound sense of building. One that’s rooted in valuing the day-to-day, incremental work of crafting … --- ## [“It’s Tempting to Start Selling Something We’d Build 6 Months Down the Line” and Other Notes on Early Validation with Alphadoc’s Co-Founder, Job Rietbergen](https://gorelay.co/t/it-s-tempting-to-start-selling-something-we-d-build-6-months-down-the-line-and-other-notes-on-early-validation-with-alphadoc-s-co-founder-job-rietbergen/955)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [September 25, 2023, 8:46am UTC](https://gorelay.co/t/it-s-tempting-to-start-selling-something-we-d-build-6-months-down-the-line-and-other-notes-on-early-validation-with-alphadoc-s-co-founder-job-rietbergen/955 "2023-09-25T08:46:35Z")
In the following exchange, Alphadoc’s co-founder and CEO, Job Rietbergen (@Job-Rietbergen), distills how they have spent their first year seeking out “brutally honest truths” on customer problems and on how they are it… --- ## [“No One Can Represent All Sides of an Argument Better Than You Can” and Other Instructive Notes on Early-Stage Product Marketing with Vanta’s VP of Marketing, Sarah Scharf](https://gorelay.co/t/no-one-can-represent-all-sides-of-an-argument-better-than-you-can-and-other-instructive-notes-on-early-stage-product-marketing-with-vanta-s-vp-of-marketing-sarah-scharf/949)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [September 8, 2023, 3:40am UTC](https://gorelay.co/t/no-one-can-represent-all-sides-of-an-argument-better-than-you-can-and-other-instructive-notes-on-early-stage-product-marketing-with-vanta-s-vp-of-marketing-sarah-scharf/949 "2023-09-08T03:40:44Z")
This Relay series aims to offer an insightful window into how founding/first operators help bring more structure and meaning to different SaaS functions that founders have already begun to shape. In the following exch… --- ## [“I Think I’m a Historian” — Pivots vs Hops, HubSpot’s Singular Self-Awareness, Why Bundling Gets Rebranded Every 3 Years, and Other Discerning Lessons with Nira’s Co-Founder, Hiten Shah](https://gorelay.co/t/i-think-i-m-a-historian-pivots-vs-hops-hubspot-s-singular-self-awareness-why-bundling-gets-rebranded-every-3-years-and-other-discerning-lessons-with-nira-s-co-founder-hiten-shah/946)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [August 23, 2023, 11:51am UTC](https://gorelay.co/t/i-think-i-m-a-historian-pivots-vs-hops-hubspot-s-singular-self-awareness-why-bundling-gets-rebranded-every-3-years-and-other-discerning-lessons-with-nira-s-co-founder-hiten-shah/946 "2023-08-23T11:51:56Z")
In the following exchange, Nira’s co-founder and CEO, Hiten Shah (@Hiten), illustrates anew: how years of scrupulously scrutinizing other businesses from the outside and compulsively studying his own, have granted him … --- ## [Scaling an Open Source Tool While Running an Agency, Giving Back Control with On-Prem Deployments, and Bootstrapping Decisions with Flagsmith’s Founder, Ben Rometsch](https://gorelay.co/t/scaling-an-open-source-tool-while-running-an-agency-giving-back-control-with-on-prem-deployments-and-bootstrapping-decisions-with-flagsmith-s-founder-ben-rometsch/944)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [July 18, 2023, 9:51am UTC](https://gorelay.co/t/scaling-an-open-source-tool-while-running-an-agency-giving-back-control-with-on-prem-deployments-and-bootstrapping-decisions-with-flagsmith-s-founder-ben-rometsch/944 "2023-07-18T09:51:17Z")
In the following exchange, Flagsmith’s founder and CEO, Ben Rometsch (@dabeeeenster), talks about an open, unrushed, methodical way of building that has enabled them to see through some endlessly debated decisions — ag… --- ## [Prioritizing Engineering Momentum over Accurate Timelines and Building on the Merits of a Car When Users Might Want Faster Horses with Compose’s Co-Founder, Rami Kalai](https://gorelay.co/t/prioritizing-engineering-momentum-over-accurate-timelines-and-building-on-the-merits-of-a-car-when-users-might-want-faster-horses-with-compose-s-co-founder-rami-kalai/938)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 2\ **Last updated:** [July 4, 2023, 12:27pm UTC](https://gorelay.co/t/prioritizing-engineering-momentum-over-accurate-timelines-and-building-on-the-merits-of-a-car-when-users-might-want-faster-horses-with-compose-s-co-founder-rami-kalai/938 "2023-07-04T12:27:12Z")
In the following exchange, Compose’s co-founder and CEO, Rami Kalai (@ramikalai), explains how product delivery timelines often promise a frustratingly tidy sense of progression (when actual development involves facing… --- ## [How the Founder Persona Likely isn’t Your ICP, Why Biz Fundamentals Trump All Silicon Valley “Must-Haves”, and Other Recognitions with Basis’ Founder, Bebe Kim](https://gorelay.co/t/how-the-founder-persona-likely-isn-t-your-icp-why-biz-fundamentals-trump-all-silicon-valley-must-haves-and-other-recognitions-with-basis-founder-bebe-kim/925)
**Author:** [@Relay](https://gorelay.co/u/Relay)\ **Replies:** 1\ **Last updated:** [June 19, 2023, 6:43pm UTC](https://gorelay.co/t/how-the-founder-persona-likely-isn-t-your-icp-why-biz-fundamentals-trump-all-silicon-valley-must-haves-and-other-recognitions-with-basis-founder-bebe-kim/925 "2023-06-19T18:43:29Z")
In the following exchange, Basis’ founder and CEO, Bebe Kim (@babinator), deconstructs — “easily one of the biggest lessons we learned” — the increasingly predetermined focus on selling to fellow early-stage B2B founde… [Next page](https://gorelay.co/c/hnh/21.md?page=1)